Candela Mamajuana is the ultimate expression of Mamajuana, the legendary spiced rum of the Dominican Republic. Their purpose is to celebrate the spiciness of Latin culture, one toast at a time.
They are the first commercial Mamajuana available in the US, working with direct local farmers to secure the purest ingredients.
In partnership with YEAR-ROUND, Candela has successfully expanded its footprint in Miami, one toast at a time.
Building on this momentum, YEAR-ROUND has executed a series of strategic initiatives designed to amplify Candela's brand presence and drive measurable results.
MONTHLY ACTIVATIONS
From pop-ups to exclusive events, our monthly activations have been a hit, driving engagement and sales.
INFLUENCER GIFTING
We've curated over 200+ influencer gifting opportunities, amplifying the brand's reach and resonance.
PROPERTY PLACEMENT
Our strategic placements have put Candela on the map, featuring the brand in high-profile locations like Esmé Miami Beach, Soho Beach House, Kayak Hotels, Life House, SHOWFIELDS, RAW FIGS, Miami Design District, and Sagamore Hotel South Beach.
